You may have heard for some time now that Twitter has been building Twitter Moments. Moments is a new button in the Twitter app that provides a way to follow along with events, sports, news, TV shows and more with a curated experience. It pulls together and combines images, Gifs, Videos, tweets and vines in to one place, giving a full screen experience:
You can watch to see it in action: Watch Moments
Twitter have laid out the following explanation:
How it works
Tapping on the new lightning bolt tab on your phone opens a list of Moments that matter now. As new stories emerge throughout the day, we continue to update this list. Looking for more? You can also swipe through to topics including “Entertainment” and “Sports” to find more stories from the past few days.
Engaging with a Moment
When you click into a Moment, you’re taken to an introduction with a title and description.
Start swiping to dive right into the story, with immersive full-bleed images and autoplaying videos, Vines, and GIFs.
A single tap gives you a fuller view of the Tweet, which you can favorite, Retweet, and more. A double tap lets you instantly favorite the Tweet.
The progress bar at the bottom indicates how much more each Moment has to offer.
Swiping up or down dismisses the Moment and takes you back to the guide.
At the end of a Moment, click the share button to Tweet your thoughts, and send it out to your followers.
Over the past 24 hours Twitter have been rolling this out across the USA and other countries are to get this app update very shortly. We will keep you posted about the UK receiving this feature as soon as we can.
This is an amazing feature for all business owners, event planners and product launches. It will help build brands and user engagement together. We can’t wait to use this. What are your thoughts about the Twitter Moments?